Meet Local Roots Landscaping
Local Roots Landscaping is a premier design-build-maintain landscaping firm based in Pittsburgh, Pennsylvania, known for creating beautifully crafted outdoor spaces for both residential and commercial clients. Founded in 2014 by Pittsburgh natives Kenneth Deemer and Patrick Murray, the company blends deep industry expertise with a passion for community and craftsmanship — designing and installing outdoor living environments that are as functional as they are stunning.
Despite a strong reputation and growing demand for their services, Local Roots was facing a familiar challenge: their digital marketing wasn’t reflecting the clarity, quality, and intentionality of the work they delivered in the field. With diverse services ranging from landscape design and installation to maintenance and seasonal solutions, their online presence lacked a unified strategy that aligned with how they wanted high-value clients to perceive and engage with the brand.
That’s where our partnership began — not to chase trends or generate vanity metrics, but to bring clarity to Local Roots’ marketing ecosystem. We collaborated to distill their expertise and values into a strategic framework that connected every piece of their digital footprint — from social content and email nurturing to paid campaigns and visual storytelling — with one core purpose: to attract discerning clients who value sustainable growth, thoughtful design, and exceptional execution.
WHAT WE manage…
Social Media Management
Content Creation
Email Campaigns
THE problem
Local Roots Landscaping had no shortage of demand or quality work. Their projects were thoughtfully designed, expertly installed, and deeply rooted in craftsmanship.
But their marketing didn’t reflect that.
Their online presence felt inconsistent.
Their messaging lacked clarity.
And their organic reach had stalled.
Despite producing beautiful work in the field, the way the brand showed up online didn’t match the level of trust, professionalism, and expertise they delivered to clients every day.
They knew something was off. The marketing felt disconnected. Reactive. Like it wasn’t fully working for them — or growing with them.
THE solution
Instead of chasing trends or quick fixes, we focused on building a cohesive, organic marketing system — one that aligned Local Roots’ visuals, messaging, and community presence across every channel.
The goal wasn’t volume. It was clarity.
Social Media Management
We managed Instagram and Facebook with a strategic, community-driven approach. Content was designed to grow organic reach, strengthen local visibility, and position Local Roots as a trusted authority in the Pittsburgh market.
Content Creation
We produced high-quality photos, videos, and copy that highlighted seasonal services, craftsmanship, and real project outcomes — showcasing the depth of their work, not just the final result.
Email Marketing
We built targeted email campaigns with clear calls-to-action to nurture leads, drive bookings, and encourage repeat business. Email became a key support system to social, not an afterthought.
Strategy in Action
Rather than relying heavily on paid ads, we prioritized sustainable organic growth, leveraged seasonal relevance, and maintained visual and messaging consistency. Every decision supported long-term momentum instead of short-term spikes.
