I started this studio in a season of big change—staying home with my then-newborn baby, now a curious one-year-old. What began as a way to blend motherhood with creativity has become something so much bigger. I've come to see this work as a calling, a way to faithfully steward the gifts I've been given.

"Each of you should use whatever gift you have received to serve others, as faithful stewards of God's grace in its various forms." (1 Peter 4:10)

This verse has become the foundation of everything I do. Design and strategy aren't just skills I've developed—they're gifts I've been entrusted with. And I believe those gifts are meant to be poured out in service to others, particularly to the people building slow, soulful, meaningful businesses that make the world a little more beautiful and a little more kind.

WHY I DO THIS WORK

I didn't start this studio just to create pretty logos or schedule Instagram posts. I started it because I believe deeply that how we present our work matters. That the care we put into our visual presence is an extension of the care we put into serving our customers and clients. That intentionality in design is a form of hospitality—it says, "I thought about you. I prepared this space for you. You matter here."

The business owners I'm called to serve? They're the ones who get this. They're not chasing vanity metrics or trying to be everywhere at once. They're building something sustainable, something rooted in values, something that serves people well. And they deserve a brand and social presence that reflects the depth of what they're creating.