Meet Dr. Beth Claxton
Beth Claxton, MD is a board-certified Obstetrician-Gynecologist and Functional Medicine physician who helps women navigate the complex transition of perimenopause and menopause with clarity, confidence, and comprehensive support. Rooted in more than 25 years of medical practice, her approach blends conventional medical expertise with holistic, evidence-based functional medicine — addressing root causes instead of just symptoms.
Dr. Claxton’s work is focused on empowering midlife women to reclaim their energy, balance, and well-being during one of life’s most challenging hormonal phases. She combines advanced functional testing, individualized treatment planning, and lifestyle-centered care — including Mindfulness-Based Stress Reduction and integrative coaching techniques — to support sustainable health outcomes.
When she came to us, Dr. Claxton was active on social media and offering a wealth of valuable information and services, but her content wasn’t driving the right kinds of connections or business results. She needed a more intentional strategy that would help her reach, resonate with, and serve the women she was uniquely positioned to help.
WHAT WE manage…
Social Media Management
Content Creation
THE problem
Dr. Beth Claxton is a functional medicine physician offering comprehensive, root-cause care through both in-person and telehealth services. Her expertise spans hormone health, metabolic wellness, and complex chronic conditions — and her social media reflected that depth.
She was active.
She was consistent.
She was providing real value.
But her content wasn’t driving the business outcomes she needed.
Her audience was broad, her messaging was trying to serve too many people at once, and while engagement existed, it wasn’t translating into the right patient inquiries or website action. Social media felt busy — not intentional.
Beth didn’t need to post more or work harder.
She needed clarity around who she was speaking to and why.
THE solution
We began by narrowing focus instead of expanding effort.
Rather than creating content for “everyone who might benefit from functional medicine,” we identified a very specific audience: midlife women navigating perimenopause and menopause — a group actively seeking answers, guidance, and support for symptoms often dismissed or misunderstood in conventional care.
With that clarity in place, we restructured her organic social media strategy to speak directly to this audience.
Audience Clarification
We defined a clear, primary patient profile and aligned all messaging around the needs, language, and lived experiences of women in perimenopause and menopause. This allowed Beth’s expertise to land with relevance instead of getting lost in general education.
Strategic Content Direction
Content was reframed to address specific symptoms, frustrations, and questions this audience was already asking — positioning Beth as a trusted guide rather than a general information source.
Organic Social Media Management
We managed Beth’s organic social presence with an intentional content mix designed to:
Build trust with the right audience
Encourage meaningful engagement
Drive qualified traffic to her website
Support patient readiness and decision-making
The focus wasn’t virality. It was alignment.
